Quality content is an essential part of the marketing strategy of today’s businesses. The need to get in touch with prospective clients means that business owners must constantly review their strategy, in order to compete favourably with other businesses. This certainly involves the use of video especially as a good proportion of their target market use various video sharing platforms and services.
The Use of Video to Promote Businesses
A forecast by Cisco had predicted that by 2017, video will account for 69% of all consumer internet traffic. Well, this is 2017 and the weekly audience of 20million people in the UK who view at least one online video is steadily rising as mobile internet connections become faster. In order to create rich content that is dynamic and that clients can relate to, the trend of incorporating video as a marketing tool is rapidly progressing and fast becoming a standard marketing tool.
Video builds trust, which is the foundation for boosting conversion and sales. Customers get interesting and useful information which allows them spend more time on sites, thus positively impacting online visibility and search engine rankings.
The Use of Video Tutorials to Reach Out to Prospective Clients
Using video is an easy way to engage prospective clients across various online platforms. Clients want to know that the goods they are buying or the services they are getting are of high quality. With videos, everything that prospective clients need to know can be very well explained, engaging even the laziest customer. Learn more with this video here.
One of the major ways by which businesses use videos to reach out to prospective clients, is by using video tutorials. In these videos, useful information that clients can benefit from is shared. If customers are confused about how to use a particular product, they can easily learn from these tutorial videos, which they can learn from better than they would from a photo or written description.
The advantage of this is that it allows clients to relate and identify with products or brands on a highly personal and almost physical level. The numerous number of choices available to consumers today mean that it takes more for them to be convinced about products and services. As a result, a growing number of businesses use video tutorials to boost their competitive advantage, reaching out to prospective clients in order to create lasting and profitable relationships.
