How To Removed Unsubscribed Emails From Your Aweber Lists
One thing that I never realised was that all the people that had unsubscribed from your Aweber email lists were still counted as part of your total subscribers when bill time comes around. And since Aweber account prices are based on the amount of subscribers you have – this could be costing you money each month.

I was looking at all my email lists and found out that I had 391 people who had unsubscribed from my email list – it that pushed me over the next price bracket it could be costing be an additional $10-80 a month (depending on which price bracket I was in).
But don’t start stressing, there is an easy way to remove all the emails that have unsubscribed and I will show you (with screenshots) in this tutorial.
(For this tutorial I will be using an email list for my brothers Architecture company Archilads which has 79 unsubscribers)
Removing Unsubscribed Emails From Your Aweber List
1. Select List & Search Subscribers

The first thing you want to do is make sure you have selected the email list that you you to remove the Aweber subscribers from. After you have done this, head to the top right of the page and put your mouse over the ‘subscribers‘ tab and select ‘search‘.
2. Select Unsubscribe And Save

From the drop down menu, select ‘Unsubscribed‘ and then click the ‘search’ button (but double check you have unsubscribed selected, because it would be terrible if you deleted the subscribers that want to hear from you).
3.Select All In The Erase Column

Now just clicking delete doesn’t work with this segment, so you have to select the ‘erase all‘ check box (which is the blue one!) and it will select all the subscribers on that page. Now if you have hundreds of unsubscribers then you may need to repeat this process a couple of times because Aweber only shows a maximum of 100 per page.
4. Save Selection (Delete)

This is it, once you click save, those unsubscribed emails will not longer be a part of your list! So click ‘save’ (because it is going to save you money – sorry for the bad joke!)
Just To Prove It Worked:

So there you go, quite a simple process but if you didn’t know about it (like I didn’t) then it could save you some money each month.
Don’t Use Aweber?
Aweber is the list building tool that I use and recommend.If you are not already building an email list, then head over to Aweber and take advantage of their special offer of the first month for just $1.





15 Responses
7.13.2010
Nice tutorial Tom! =)
7.13.2010
Removing your unsubscribers will also remove the statistics on them.
Don’t you want to know on which message they unsurbscribed? If you do check these stats you might find there is one or two particular messages most unsubscribe on. Fix that message – change the subject, change the call for action, change some of the content – and see if fewer unsubscribe.
How else can you measure if what you are doing brings results? AWeber should be seen as an investment, not a cost. If you only see it as a costs your unsubscribers will never tell you where the real profit is. Blatantly removing unsubscribers is not a wise decision.
Karin H (Keep It Simple Sweetheart, specially in business)
Thomas Sinfield Reply:
July 13th, 2010 at 6:39 am
Hi Karen, I totally agree with you, and I am not recommending you do this everyday. This is something that should definitely be done after the analysis you suggested – but there is no point in having a heap of unsubscribers that have not been on your list in months or even years. I just don’t see the point in paying for people who are not receiving my emails anymore. You make a great point though :D
7.13.2010
As long as you make your readers aware of this than that’s fine – it was just it was missing in your tutorial.
Indeed, I also deleted subscribers, but only after I checked the stats and made sure I noticed a difference once the changes in the messages were made.
Karin H
7.13.2010
Really great post Thomas,
Even though I don’t use aweber, I hate seeing the emails of people who unsubscribe or those who are yet to confirm after days, my question used to be “If this person is taking weeks to confirm his/her email, what will happen when i send my mails?” SO I will just delete their mails on a regular interval.
Thanks so much for the great tutorial, it will really be helpful to aweber users.
-Onibalusi
Thomas Sinfield Reply:
July 13th, 2010 at 8:00 am
Thanks! I hadn’t thought about those who had not confirmed, but I noticed that you can delete emails that have bounced, which might be a good idea – so you don’t get into trouble for constantly getting emails bouncing back.
7.13.2010
Hi,
Thanks for the simple and easy tutorial.
I really did not know that unsubscribed users count towards total amount of subscribers. I also actually read about this today on JohnChow’s blog.
Kindest,
Nabeel
Thomas Sinfield Reply:
July 15th, 2010 at 5:13 am
That is where I found it out from as well. I just decided to expand so that people knew how to delete them.
7.13.2010
I forgot to look at my stats before I deleted all mine. I happened to do this the other day. I believe some blog in my feed reader just mentioned this as a money saving tip so perhaps he saw it from you / vice versa? Either way it’s good. I had about 2k extra unsubscribed emails that had bumped me into a higher tier.
Chris
Thomas Sinfield Reply:
July 13th, 2010 at 11:39 pm
John Chow mentioned it in his latest post about email lists, so i decided to expand on it and show people how to do it (so I guess I stole it from him :P).
Nabeel@Create Your First Website Reply:
July 14th, 2010 at 5:49 am
lol yeah…the guest poster at JohnChow just mentioned this tip, but didn’t actually go through the steps and detail like you went. So thanks for actually showing the images and each step.
Kindest,
Nabeel
7.14.2010
nice. Thank you.
7.15.2010
Hey Thomas,
This is my first time in your blog. Will visit your blog more often now. Anyway, thanks for this tutorial, I will start deleting those unsubscribed people, I though Aweber only counts the subscribed people not the “total”.
Kind regards,
Gary
Thomas Sinfield Reply:
July 15th, 2010 at 5:14 am
Hi Gary,
That is exactly how I thought it worked as well! Seems a little bit of a gray area in their marketing, but they provide a great service – so I’m not complaining.
9.6.2010
Hi, thanks for explaining this stuff on step by step procedure. I’ve just added this page for future reference. I’m new with Aweber and I’m still reading about it and it seems to be good partner.