Michael Dunlop, the creator of Popup Domination was kind enough to let me trial his new WordPress plugin on my blogs for the last couple of days so that I would be able to do a more detailed review/case study for it’s launch today. Here is my experience.

So let’s start at the beginning,

What is Popup Domination?

Popup Domination is a premium WordPress plugin that allows you to create some of the best looking light box popups that are proven to increase opt-in email list conversion on your blogs.

What Do They Actually Look Like?

Well you should have already experienced the one that I have created for StandOutBlogger so let me show you one that I have created for a brand new blog (where I am signing people up for a product that I haven’t even created yet).

I added the Popup Domination plugin onto my blog WebsiteBuildr.com on Saturday morning, and since then I have only had 17 unique visitors (brand new blog) and I have already had 2 opt-ins through the popup! That is over 10% conversion!

However, this is just one of the 4 different popup styles, here is another one that Michael personally uses on his blog:

As you can see, the light box plugins are extremely eye catching and look nothing like the spammy popups that people find annoying.

So How Has It Performed On StandOutBlogger?

As I mentioned earlier, Michael has allowed me to access this plugin before it launches, and that has given me the opportunity to test it out on StandOutBlogger to see if I can replicate his ‘300% increase in conversion‘ for myself.

List Building Has Always Been Difficult For Me

I am going to be completely honest and say that I have always had trouble converting traffic into subscribers on my blogs. Last year since the introduction of my email course I have only had a trickle of new subscribers each week. I think my previous record was 5 new subscribers in one week, and considering I was average about 200 visitors a day – this was pretty abysmal. This is why I was so excited to test out Popup Domination to see if it was my product on my method that was failing.

Turns out it was my method:

Remember how I said that I only added Popup Domination on Saturday morning (two days ago)?

Well I am sure that I don’t have to point out the dramatic difference that this plugin has made to my email list conversion.

The way Popup Domination has converted so far, I will double my list in a few short weeks!

Imagine if you were adding 10 new subscribers a day (now I know Michael is pulling 100 a day), but if you are just starting out with list building – 10 new subscribers a day equals 3,650 subscribers in 12 months time! If you are not making good money off a list of that size then you need to take a look at the way you are promoting to you list!

You Are Not Going To Annoy Your Regular Readers!

If you are worried about frustrating your regular readers by having your new  popup displaying each time they visit – don’t stress. Michael thought this one through, and you can set the amount of days before your light box popup shows to that same reader again. It is automatically set at 7 days, but you can change this to whatever you prefer.

But How Hard Is It To Set Up?

Popup Domination installs just like any other WordPress plugin – easily. And I know Michael claims that you will have your light box popup set up and running on your blog in 2 minutes, well maybe I am slow, but it probably took me a little closer to 5. But the main thing is that it is incredibly simple to set up your popup!

There is no coding involved at all, to create your popup you paste the code that your autoresponder (I use Aweber) gives you in a text box, choose the popup style and colours that you want and then fill in the text boxes with the text and bullet points that want to use. Oh, and if you choose the one that includes an image, then you just have to upload the image from your computer (and it will automatically be re-sized for you!).

This is incredibly beginner friendly!

You Need This Plugin!

I don’t usually give such raving reviews, but as you can see by results so far, Popup Domination will be a game changer for your blogging career!

You may have noticed that all the probloggers are starting to focus on building email lists, and the reason is simply that ‘responsive email lists make money‘ and the bigger you can grow your list the better it will be for you.

One of my goals is to be a top 10 affiliate for a product launch by the end of 2011 – I can now see this becoming a reality as I know my email list will continue to grow thanks to Popup Domination.

How Much Does It Cost?

This is a premium WordPress plugin, and considering the results that I have achieved in such a short period of time, as well as Michael’s results of 300% increase (which he shares on the Popup Domination sales page) it does have a cost attributed to it.

But it is not expensive, at just $37 I personally believe that it is costing you money each day that you DO NOT buy it.

So what I recommend you do, is head over to the Popup Domination website and watch the video that Michael has created which explains a little bit more about how it works, as well as shares his personal experiences with Popup Domination, and if you honestly believe that it will not be of benefit to you, then don’t buy it!

But, if you are serious about making money blogging, and are looking to optimise your list building, then I cannot recommend Popup Domination enough!

Tags: Light box Popup, Michael Dunlop, Popup Domination, Popup Plugin, Wordpress Plugin