Your Twitter Questions Answered!
A couple of days ago I asked for readers to submit their questions on Twitter for me to answer. Well 4 of you did, and here they are – with my thoughts! ( I wont say answers because some of them are not looking for answers, but more opinions)
Twitter Questions from Bari of 201art.com
1. How can Twitter help business and how does it help celebrities?
You have to go into Twitter with a plan, just like with anything. If you go in know what you want to acheive from Twitter then you can focus your efforts on that goal instead of getting sidetracked by the latest fads.
Some of the way Twitter can help business could be:
- Publicity
Building publicity for a business is so important, because the more people who know about your business the more customers you will have – if you are targetting the right people. The key is where to find the right people to build publicity. When you are trying to use Twitter to gain exposure for your business you are looking for new people, who have never heard of your business – not existing customers.The best way to find people who might be interested in your business is to find your competitors or other twitter users who focus on something similar to you and see who is following them. A great tool for this issearch tool at twitter.grader.com. - Conversion
Once you are finding people who may be interested in your product, how do you go about converting them to clients and customers? This is where offering a free product or report in exchange for their details comes in handy. For example, I have just soft launched a new free report that I have written on the power of Twitter and using Twitter alone I have gained 25 new subscribers to my email list! That is 25 people that I can email on a regular basis eventually turning them into customers. (PS you can download the Free Twitter Report here) - Informing Clients
Don’t forget your current clients. Twitter isn’t just for branding, but also for keeping your current customers up to date with the happenings of your business – and your latest offers! Why not ask your customers if they have Twitter?
Could not the way Twitter helps business be the same for celebrities?
For celebrities, they are their business! So I don’t see why celebrities could not use Twitter exactly the same as any other business. That is what I would be doing if I was a celebrity.
2. How does Twittering… help the public get a sense of purpose?
Maybe I am reading this question the wrong way, but I do not think that Twitter should give you a sense of purpose. You should already have a purpose for whatever you are doing before Twitter, and should only be used to help you achieve your purpose.
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