I know that there is a lot of controversy on the Alexa Rank and how accurate it is or isn’t, and while I do have a toolbar that let’s me see the Alexa ranking of the websites that I visit -but I always take the ratings with a pinch of salt. While I love to see my blogs Alexa ratings constantly improving, I definitely do not lose any sleep over it as there are a lot of flaws to their system.
That being said, you can definitely learn a lot about your visitors from Alexa, and I believe that these statistics will help you target your blog posts towards the demographic of readers that your blog attracts.
The statistics that I am talking about are in the Demographic Tab of your Alexa site information page:
This Is The Demographics That Will Help Target Your Blog Posts:
Having these visitor demographics allows me to know my audience better allowing me to target my blog posts towards those who actually read my blog. Let’s take a close look at each of demographic and see how it can help first with StandOutBlogger.com and the for your blog.
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Age
Knowing the age groups that are popular on your blog is very helpful when you are looking at blog topics, and more importantly the direction of those blog topics.
Take a post of ‘Twitter’ for example:
Since StandOutBlogger.com has quite a young visitor demographic, with the majority of my readers being under 34, it would be safe to say that the majority of you have a decent understand of how Twitter works by now – because younger people are more inclined to adapting to new technologies quicker than older people. So if I was writing a post on ‘Twitter’ it would be an intermediate level, looking into tools and features that could be used to enhance my readers Twitter experience.
Whereas if I had an older audience for my blog, I would definitely start with some of the basics of Twitter, with tutorials on ‘Getting Started With Twitter’ or ‘Using Twitter To Connect With Your Family’.
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Gender
Gender should definitely play a huge part in the the way that you write your blog posts as men and women have very different ways of reading and comprehending. Now when I look at StandOutBlogger I notice that I have a much higher rate of male readers compared to female readers. This could be because females would prefer to learn from other women or it could just be my writing style. But what it does allow me to do is look at my blog and make the decision to try and attract more women as readers or continue to focus on my male readers.
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Education
While their isn’t too much difference between the education levels of my readers, it does let me know that a lot of my bloggers are either in college or have never been. This let’s me know that my readers will be more inclined to wanting to make money online to supplement their income and hopefully become full-time online marketers.
There are a lot of things that you can learn from a persons education level and know this allows you to not only write for the majority of your readers but also change your writing style to try and gain more visitors from those in education levels that are not ranking as high.
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Browsing Location
I would hope that the majority of my visitors are browsing from home as most do not go to college and they shouldn’t be browsing during work hours! So this one didn’t surprise me at all. The thing that I like about the majority of my readers browsing from home is that they have longer to read, meaning that my posts can be longer and they won’t have to leave halfway though.
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Has Children
What is the benefits of knowing if your readers have children? Maybe they are more cautious because they have to provide for a family. Or possibly they are stay at home mums interested in ways to make money from home because they don’t want to stick their children in day care.
This is a fantastic way to hone in on who is reading your blog so you know how to target your articles to suit them. If you are looking to take your blog up to a new level then you may want to take a look at your blogs alexa demographics to see who is actually visiting your blog – you may be surprised!
Tags: alexa, blog demographic
That looks like a really cool tool, I just tried to use it, but my site doesn’t have any :( Still, I’ll keep waiting and if it comes up then I’ll give it a try… looks really useful!
Simon | Teenius´s last blog ..Alex Fraiser: Revisited
I also add pinch of pepper along with the salt. I use Alexa for the features you outlined here. Their ranking results can be manupulated in many ways. So, instead of the site’s ranking value, I mostly analyse Keywords, Clickstream, and Demographics.
InternetHow Blog´s last blog ..How to recharge your blog motivation?
Simon – I noticed that it takes a while to get the info available on your site.
InternetHow – The Keywords section is great too, but I can get the same stats on my stats program.
Alexa ranking is great for a gauge, even if it’s not the most accurate or precise snapshot. There’s nothing wrong with using it to get a ballpark measurement on how a website is performing.
Gabe | freebloghelp.com´s last blog ..7 secrets for creating successful list posts
I find the Alexa rankings to pretty much match up to other ranking tools such as the internal tracking I use on my site
Cool tool, will check it out!
Nice Post.
Alexa rank is importent for some blog owners as people who want to advertise or buy links will always want to check out their Alexa rank. It may not be %100 accurate, but it still is useful.
I will try this out today. Thanks.
Teen Blogger´s last blog ..Is The “Make Money Online” Niche Too Saturated To Make Money Online
Thanks for this post. I was not using this feature of Alexa. Mostly I used Alexa to check my rank and not more.
John Samuel ´s last blog ..Save more with j.mp to Write more
i must tell you, your post is much appreciated.it helps alot.though i know alexa quite well but i have never thought of using it that way.thanks
I love Alexa, only problem is their system is faulty… If you install the toolbar it will change the rankings. Nice job!
Ben Lang´s last blog ..Contest – Win 5 Great Prizes!
The only thing I look on Alexa is the page traffic rank. But now that you’ve shared here an important tool, I’m definitely going to study my demographics. Thanks for this valuable info, I’m a newbie in this field. :-)
Alexa is excellent utility for giving lot of information about blog provided ur blog < 100K.
beside targetting ur visitor u can use it for other purpose too
zeesu´s last blog ..Lets talk with blogger – Klaus Thuesen
Very helpful and informative !!
I used Alexa tool too and while my alexa rank looks good at 89K, I too take it with a pinch of salt and never got too excited about it. In fact I thought more of it as ego boosting :-) I have never checked on the demographics until I read this post. That’s really interesting and I didn’t know it existed.So near and yet so far. Thanks Tom.
Peter@ Passive Income Ideas´s last blog ..My Google Adsense Crossed $100/mth: 7 Things I learned
There are several controversies on Alexa ranking @ different forums saying that it can be faked & some of them not agreeing it.Of course its haven’t been proved.Anyways apart from ranking alexa provides various info.I mainly use the keywords feature only. I never cared to look at demographics.Shall start looking it now.
Krish – ptcearner55.blogspot.com´s last blog ..Tools to Track Your Social Network /Brand / Product/ Website Popularity