The Power Of Keyword Search Engine Traffic!
I know I haven’t been as active as I would like commenting on all your blogs and just being active in my niche – it is because I have been working on my other blogs. I have been having some fun with a new program called Market Samurai. It is only new on the market and still with a few features to come, but I would have to say that is by far the best search engine optimsation tool I have ever used. I say SEO tool because it is not just a keyword analysis tool – there are many more features!
But I won’t go on anymore about the program because today I want to talk about the results I have had with one of my blogs using the program and discuss the poker of keyword search engine traffic.
My Keyword Search Engine Traffic Results
For those of you who do not know (which is probably all of you :D), I work for my brother as the marketing manager of his design and drafting business. I created him a website probably 12 months ago, but we never did any promotion and there it probably got 5 visitors a month. Over the last 2 weeks I decided to make the transition from a .com domain to a .com.au because I found that we were having trouble ranking in the Australian search results (which is our target market), and have set the website up as a blog writing posts to target specific keywords . Search engine traffic has been amazing!
The website is Archilads (Don’t criticise design and structure as I’m still working on it)and here are my keyword search engine traffic results after just one week!
(Just so you know, I edited my stats pages so that I could make all the major points visible in the image above. I however did not change any of the numbers.)
100 Visitors In The First Week. 82% From Search Engines.
I don’t know if you are understanding this, but I only bought the domain on the 11th of May, which is one week prior to start this. Meaning I had to get these terms indexed and ranking in just one week! This is the power of keyphrase or keyword search engine traffic!
Using Market Samurai (or Micro Niche Finder if you don’t want to spend as much) I found a selection of keywords that had very minimal search engine competition but decent amount of searches (ie 20+ a day). And as you will notice from my sloping house plans post has been received quite well on Google.
In the long term I am targetting the top position for the search phrase ‘Australian House Plans‘ (already number 10) and for my email capture page I am targetting top 3 position for ‘House Plans‘ (Currently on page 13). I see a lot of value is ranking high in these search terms as we are targetting builders who are looking to purchase pre-designed house plans.
Keyword Search Engine Traffic Converts Great!
The other benefit of search engine traffic is that people who are searching these terms are looking for something. If you are able to provide what they are looking for them you will convert a large proportion of your visitors.
With Archilads we are currently planning the creation of our latest house plan series for builders and as part of our marketing method we are looking to build a email list of builders and homebuyers interested in our current series – meaning they should also have an interest in our upcoming plans. Check out Archilads Aweber account as a result of our week of keyword search engine traffic:
16 Subscribers From 99 Visitors!
I would say that is a pretty decent conversion rate! That is the benefit of targetting keywords that not only have limited competition and decent daily traffic – but are looking for what you are offering! If you are currently struggling to build traffic to your blog, or getting traffic but it isn’t really converting, then you may want to start focusing on keyword search engine traffic.
What has been your experience with keyword targetting? Have something to add to this post? Please comment below!
14 Responses
5.26.2009
Market Samurai is indeed a great keyword tool. I used it to experiment with Adwords and I got some decent low-cost traffic to my squeeze page for my souvenir website. I’ve also heard people praising it as a great SEO tool, and it looks like the case for you… 82 visits in the first week is impressive! Well done!
It’ll be interesting to learn how SEO with Market Samurai can work for a blog that’s more focused on traffic from relationships with other bloggers, like StandOutBlogger ;-)
5.26.2009
Charles – We will see how it goes. Hopefully it won’t affect the relational aspect of my blog, but instead increase my search engine traffic!
If you check ‘keyword search engine traffic’ in google, you will find me ranking quite well already! its showing 4th on mine without quotations :D
5.26.2009
Awesome! You now rank 3rd!
5.26.2009
I think you have clearly shown the importance of choosing the right niche keyword.
5.27.2009
Market Samurai is indeed sweet; using to build niche sites at mo. Already flipped one quickly and have 3 in the pipelines.
A very very useful tool.
(you rank 2nd now :p)
5.27.2009
Donace -It is definately perfect for creating niche sites! Good luck with your website flipping.
5.27.2009
It is pretty nice software. Does anyone know how much it is? Greg Ellison
5.27.2009
Greg – It retails for $147 (I think) but they gave me an offer when I downloaded the trial and I got it for $97. Well worth the money I think. Pity they dont have an affiliate program, or I would be marketing it like crazy.
5.29.2009
The stats are too new and too low to really calculate how the SEO traffic will be. The volume needs to bump up to a least 100-200 visitors per day to get a better look at it.
-Mike
6.2.2009
You really shown us that how important is to choose a right keyword.good to see that you got a good traffic from search engine.
6.4.2009
Wow, those are great results. In fact, unbelievable for such a new website. I’m impressed!
6.5.2009
Hi Tom,
Nice post, and well put together site.
question…what is your backlinking strategy with regard to the posts and the site?
Even though you are targeting low competition keyword phrases, you must be getting optimized links to the posts, right?
Matt
6.5.2009
Mike – that is a fair point, but the fact that I am getting 2-5 new email subscribers a day must count for something :D
Matt – I don’t have a massive back-linking strategy. Usually after writing the post I do a google blog search for some other blogs in the same niche and leave probably 5 comments in total for the post – using the title as my name and linking to the article.
6.6.2009
Tom,
Im assuming that they are do follow blogs… do you look for PR on those blog posts? And are you not concerned about getting akismeted by leaving an anchored link in the name?