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Yesterday was my best traffic day ever and it had nothing to do with Blogging Idol at all. I just happened to have two of my blog posts (Ebook Cover Tutorial and Improve Your Blogging) Stumble Rushed on the same day. In fact my traffic for just yesterday and the start of today was better than my whole traffic for may (launched blog 15th, may)

Here are my traffic stats for month on month since May:

my blog traffic stats

As you will notice, after just 1 day and 7 hours I have already had more traffic than I got for the first 15 days my blog existed, AND I am well on my way of smashing last months traffic stats. ALL BECAUSE OF STUMBLEUPON.

Does this mean I am suddenly an expert in StumbleUpon?
No way. I am sure there are many people who are getting way more per Stumble Rush than I do.

Does this mean I am now in love with StumbleUpon?
Apart from even thinking about how wrong that sounds, I am undecided.

After going through my stats I can definately see both benefits and downfalls to Stumble traffic, so I thought I would lay my thoughts out here for you all to read. Nice of me isn’t it!

Benefits of StumbleUpon Traffic

I can definately see a lot of benefits that come from a stumble rush.

  • A Lot Of Traffic
    Who would say no to free traffic. I had to do absolutely nothing to get these visitors except write the posts. I couldn’t even help the stumble along cause my account is playing up.
  • Helps Sell Advertising
    Woudl you rather pay $10 a month for 125×125 adspot on a blog that has 2,000 visitors or 20,000 visitors. StumbleUpon helps you alot when you are starting out to reach that second figure!
  • Warm And Fuzzy Feeling
    Ok this is just an added bonus, but doesn’t if feel good knowing that so many people liked your post. It makes you feel valued and pushes you to continue to create quality content.

Downfalls of Stumble Upon Traffic

However I also see a fair few downfalls of StumbleUpon traffic.

  • You Are Only Famous For A Moment
    Once the stumble rush is over the chances of any of your visitors revisiting your blog is minimal. You only chance of getting stumbled again is writing another great post for someone to get the stumble ball rolling again.
  • They Last A Maximum Of 30 Seconds
    Stumble traffic is notorious for leaving as quick as they enter. This not only skews your ‘Visit Duration’ stats – it pretty much just pads out your traffic numbers. During my recent stumble rush my visit duration for 0-30 seconds got as high as 83% – which is huge! And I bet if this post got stumble that the same thing would happen again.
  • They Don’t Buy Or Click
    Out of the 700+ visitors I had today not one click on adsense and no one click on my affiliate links. This is another thing that stumblers are known for. They just hop from site to site – stay 0-30seconds before moving on the the next one.

Conclusion

I am still fence sitting this one. Because although the traffic will probably not make me famous or make me any money, the fact is that it is still traffic. People are visiting your blog because your content is valuable, which makes your ads more valuable and as a result your blog more valuable.

How To Write A Post For Stumble Readers

Right now I am probably not the best person to ask. Looking at the two post that got stumbled I am struggling to find similarities other than the fact that they were both from this blog.

Lets have a closer look:

1st Stumbled Post

Second Stumbled Post

Blog Title:

What Are You Doing To Improve Your Blogging?

How To Create An Ebook Cover With Photoshop

Page Views:

539

176

Post Type:

Inspirational

Tutorial

Post Voice:

Personal

Technical

Post Length:

Medium

Long

Pictures:

No

Yes

Steps/List Post:

No

Yes

I know that the inspirational post got stumbled a heap more than the tutorial – which I am really surprised because the first post was actually written and posted over a week ago and contains spelling and grammatical errors that I cannot be bothered to fix.

Does this mean we should all be writing inspirational posts with a personal voice, of medium length with no pictures or lists?

Maybe, but I think there is a something else to consider here. I think their are a few reasons why both these posts were a success, and I believe if you can follow these few things there is no reason why your posts wont get stumbled as well.

  1. Post For Your Readers
    Don’t write ‘Made for stumble’ posts. Instead just focus on writing what your readers will enjoy. anyway your readers are the ones with Stumble accounts.
  2. Add Personal Stories
    In the first post I talked a lot about how I was starting singing lessons and in the tutorial the cover I was designing was for a new project I am working on. Both included a little bit about me – this is something that people cannot duplicate because I am the only one of me in the world!
  3. Just Let Stumbles Happen
    Don’t go around begging for stumbles. Let your content do the talking, and if it is good then you will be rewarded well. If not – better luck next time.

This is just a personal look at Stumble Upon from the eyes of a publisher. I wouldn’t regard my opinions too highly as they are just observations I have made from personal experience. I will be looking at other promotion strategies through out the month of July as we look at ‘Making Your Blog Famous.’

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About Thomas Sinfield

Thomas run multiple blogs and is busy testing different strategies and systems to increase profitability and exposure. He is currently working on a new project (yes another blog) that is set to be his most profitable yet.