I have noticed that over the last couple of months, my focus has been a little bit off target – and my posts have moved away from ‘how to create a stand out blog’ to more about outsourcing and niche blogging.

While these may be great topics, you and the 2,000+ other subscribers didn’t subscriber to read about creating adsense blogs, you are here because you want to learn more about creating a influential and unique blog – and that is what I plan to bring the focus back too.

What Have I Been Up Too?

You may have noticed that posts on here have been a bit sporadic and that is because I have been focusing on a few other projects:

1. Built And Sold BuildThatList.com

In the beginning of January I started a list building blog called BuildThatList.com. I didn’t make it know that I was the owner, because I wanted to prove to myself that I could build a blog from scratch (without piggy backing the success of StandOutBlogger) and get it to a level of success quickly.

About a week ago I sold the blog for $500 (3 months after starting it) – and it sold within 3 hours of listing.

The Stats I Achieved Were:

  • Alexa Ranking Of 71,000
  • 92 RSS Subscribers
  • 117 Aweber Subscribers

I also got a little bit of profit and was able to build relationships with some great bloggers.

2. Focusing Of Affiliate Marketing

In my ‘The One Top Affiliate Product For Your Blog‘ post I talked about how I was starting to find success promoting Market Samurai. Well I really focused a lot of my effort on increase my affiliate sales of the product – to great success. However, my next step is to find a second affiliate product to diversify my online business – and stabilize my income.

3. Working On A New Blog

A topic that has been a real interest to me over the last couple of months is outsourcing – as you may have realised. Well to save you guys from having to put up with more posts on the topic, and to create another asset for my online business – I have started to work on a brand new blog solely focused on outsourcing jobs overseas and the concept of geo arbitrage (which happens to be the name of the free ebook I am currently writing.

The domain, http://www.SecretMarketingSuccess.com is one that I have had for years and thought it would be a great fit (with outsourcing being the secret).

The added benefit for you guys (apart from not having to read my outsourcing articles – unless you really want to and decided to subscribe to my new blog) is that because I am publicly building this blog, I am going to be using it as a case study for starting, growing and running a successful, and profitable ‘stand out’ blog.

I am going to be trying a few different things than I have been doing here at SOB so there should be some interesting posts that I am sure will help you take your blog to the next level!

So Get Ready For Some Blog Improving Posts

Looking at my blog statistics I have realised that I have a blog that is just treading water. I have seen no growth in months (rss & traffic), and this analysis of my feed subscribers really hit home (courtesy of Blog Perfume)

sob stats Bring Back The Posts On Blogging!

What this chart is telling me is that I have had absolutely no growth since the beginning of this year, and if I continue at the rate I am currently growing this blog – I will have just 200 more subscribers at this time next year!

And if I showed you my Google analytic account, for the last 3 months it also looks like a flat line with a couple of bumps in it.

I am committed to making this change, and I think the one that that will do it – is to return the focus back to blogging. simple I know – but I am slow!